totem new york

The fashion world is changing rapidly and dramatically.  Great taste is just the baseline requirement to become a creative leader.  We add value by providing creative, technical,and business expertise to streamline the design and development process helping you become more nimble, efficient, and profitable.  

Having worked with luxury and contemporary designers, large public companies, vertical retailers, and private label manufacturers across a broad spectrum of markets, products, and company cultures we have truly seen it all...the good, and also, the not-so-good. We know what works and we know how to help you fix what doesn't. 

We blend entrepreneurial scrappiness, creativity, and strategic leadership with corporate discipline and financial rigor to help companies and teams approach things from a different angle. We launch new categories for brands looking to expand or evolve established businesses in order to increase their market share and bottom line. 

IN THE BEGINNING...

Seizing upon a void in the marketplace for the highly specialized skills required of knitwear, Creative Director Wendy Friedman launched Totem New York as a full-service design studio specializing in fully-fashioned sweaters, cut/sew knits, and coldweather accessories to help designers who lack the infrastructure or technical expertise to grow their collections. She is able to draw upon her vast industry experience and adapt to each designer's specific aesthetic to create both commercially successful collections as well as pinacle pieces garnering broad editorial coverage.

As we have grown, clients have asked for more. We can now help companies define their brand story, craft original content, and lay down a foundation upon which they can move foward with call-to-action steps.

COMPANIES WE HAVE WORKED WITH: 

Amicale, Coach, Henri Bendel, Tommy Hilfiger, Victor Alfaro, Thakoon, Adam Lippes, Bill Blass, Badgley Mischka, APiece Apart, Kimberly Ovitz, Sari Gueron, Kai Milla, Natori, Miguelina, Tommy Hilfiger Sport, DKNY Active, Calvin Klein Performance, Gap, Amazon, Saks, Nordstrom, Neiman Marcus, Vineyard Vines, John Varvatos, Draper James, Doncaster, Steve Madden, Maridade, Joe Fresh, Susan Lazar